"the medium is the message"

This is one of my favorite concepts from the class because it makes you look at media forms differently. For example, when a person reads an article in a magazine like Newsweek they know that the article was written by a fairly reputable reporter. However, if a person reads an article in a magazine like the Inquirer that person should know not to take what they read too seriously. Therefore, it's probably a good idea if a person analyzes the medium the message is being sent out on before analyzing the actual message.

This idea can be applied to some of the media news coverages there is. For example, a news media like FoxNews is more conservative so many of the stories they cover will be from a conservatives point of view. This also means that this news station will only do stories that people who are conservatives think are important. It will ignore all others. Therefore, if a person sees a story on FoxNews they must know the source and analyze the message from this perspective. It was much easier to have a broader definition of what a medium is. It was easier to place all news television stations under one category. Now many of them are created for a specific demographic. This makes analyzing mediums much more complicated because now a person muct consider which point of view the news station is covering.